Freelance PPC, SEO Specialist in Sydney

Case Study: How Google Ads Drove a 120% Sales Increase for an Online Skincare Brand

Written by

Mohammad

in

The Challenge: Low Sales & High Cart Abandonment Rate

A Sydney-based skincare eCommerce store specializing in organic beauty products was struggling to generate consistent sales. While they had high-quality products and a sleek website, they faced:

  • Low website traffic from organic sources
  • A high cart abandonment rate
  • Difficulty reaching the right audience willing to purchase premium skincare

They needed a strategy to attract high-intent buyers and increase conversions.

The Strategy: Data-Driven Google Ads Campaign for Sales Growth

1️⃣ Search Ads Targeting High-Intent Shoppers

We analyzed Google Keyword Planner and Google Trends to identify the most effective keywords with high purchase intent and growing interest.

Based on search data and A/B testing, we refined our top-performing keyword categories:

Local Purchase Intent Keywords (High-Intent)
  • Buy skincare products in Sydney
  • Best skincare shop in Sydney
  • Organic skincare Australia
  • Natural skincare Sydney
  • Buy face serum Australia
  • Skincare store near me
  • Australian-made skincare products
Skincare by Skin Concern (Problem-Solution Keywords)
  • Best skincare for acne Australia
  • Buy anti-aging cream Sydney
  • Best moisturizer for dry skin Australia
  • Hyperpigmentation treatment Sydney
  • Sensitive skin skincare Australia
  • Best sunscreen for Australian sun
Local Store & Competitor Keywords
  • Best skincare stores in Australia
  • Australian skincare vs Korean skincare
  • Sukin vs The Ordinary skincare
  • Best natural skincare Australia
  • Where to buy [Competitor Name] skincare in Sydney
Ingredient-Focused Keywords
  • Best Vitamin C serum Australia
  • Hyaluronic acid moisturizer Australia
  • Retinol cream Australia
  • Collagen serum Australia
Trend & Seasonal Keywords

“Seasonality plays a key role in skincare purchases. Using Google Trends, we saw a 30% spike in searches for ‘Best SPF sunscreen for Sydney sun’ during summer, while ‘Winter skincare routine Sydney’ saw a 45% rise in colder months.”

2️⃣ Retargeting Ads to Reduce Cart Abandonment

Many visitors were browsing but not completing purchases. We implemented dynamic retargeting ads to remind them of the products they viewed, offering:

  • Discount incentives (e.g., “Complete your purchase & get 10% off!”)
  • Limited-time offers (e.g., “Hurry! Offer expires in 24 hours”)

3️⃣ Shopping Ads for Product-Based Discovery

We optimized Google Shopping Ads with:
✅ High-quality product images
✅ Competitive pricing
✅ Compelling product descriptions

This helped attract impulse buyers looking for premium skincare solutions.

4️⃣ Landing Page Optimization & Promotions

We also optimized the website to increase conversions:

  • Created limited-time offers: “Get 15% Off Your First Order!”
  • Improved mobile-friendliness for a seamless checkout experience
  • Highlighted customer testimonials and product reviews

The Results: A Sales Surge in Just 3 Months

🚀 120% increase in total sales
🚀 Revenue grew by 95%
🚀 Cart abandonment rate dropped by 35%
🚀 Return on Ad Spend (ROAS) improved by 4.2x

Conclusion: Google Ads Supercharged Online Sales for Skincare eCommerce

By leveraging the right Google Ads strategy, optimizing for high-converting keywords, and retargeting lost shoppers, this eCommerce store successfully scaled its sales and revenue.

📈 Want to grow your online store? Let’s discuss how Google Ads can help maximize your sales and profitability.

More posts