The Challenge: Struggling to Stand Out in a Competitive Market
Imagine running a well-established renovation company in Sydney that offers high-quality home improvement services but struggles to attract the right clients.
Your Google Ads campaign is draining your budget with too many irrelevant clicks, and your website isn’t generating high-quality leads. The market is highly competitive, and standing out from other renovation companies feels like an uphill battle.
The Strategy: A Tailored, Data-Driven Google Ads Approach
To turn things around, we developed a Google Ads strategy designed to target the right customers and maximize ad spend efficiency.
1. High-Intent Keyword Targeting to Capture Ready-to-Buy Clients
Rather than using broad keywords like “home renovation Sydney,” we focused on high-purchase-intent keywords that attract homeowners actively looking for renovation services:
✅ “Bathroom renovation expert Sydney”
✅ “Kitchen renovation near me”
✅ “Affordable home renovations in Sydney”
📊 Google Trends Data: Increasing Demand for Renovation Services
“Google Trends shows a steady rise in searches for ‘kitchen renovation near me’ and ‘bathroom renovation Sydney’ over the past 12 months. This indicates an increasing demand for home improvement services, making Google Ads an essential tool to capture this growing market.”
By focusing on these keywords, we ensured that the renovation business was reaching homeowners who were ready to take action.
2. Optimized Ad Copy That Resonated with Homeowners’ Needs
People looking for home renovations prioritize quality, trust, and affordability. Our ad copy reflected these concerns and focused on driving clicks and conversions.
💡 Key ad messaging included:
✅ “Transform your kitchen with expert renovations”
✅ “Get a free renovation quote today”
✅ “Sydney’s trusted renovation specialists – 5-star reviews!”
These messages emphasized trust, quality, and urgency, leading to a higher click-through rate (CTR).
3. Landing Page Optimization for Higher Conversions
Driving traffic to the website was only half the battle—we needed to turn visitors into leads. We optimized the landing page with:
✔ A clear call-to-action (CTA): “Get Your Free Quote Now”
✔ Real customer testimonials and renovation project galleries to build trust
✔ Faster page load speeds and mobile responsiveness to cater to over 70% of mobile visitors
4. Geo-Targeting to Reach Local Clients
This renovation business focused on specific Sydney neighborhoods, so we used location-based targeting to ensure ads were seen by:
✔ Higher-income homeowners who were more likely to invest in renovations
✔ Growing property markets where homeowners were looking to increase property value
📊 Google Ads Search Volume: Demand for Renovation Services
“According to Google Ads Keyword Planner, searches for ‘bathroom renovation expert Sydney’ and ‘kitchen renovation near me’ receive thousands of monthly searches. By leveraging high-intent keywords, we were able to reduce wasted ad spend and target only ready-to-buy homeowners.”
The Results: A Dramatic Improvement in Lead Generation
After launching the new Google Ads strategy, the results were outstanding:
✅ Lead conversion rate increased by 300% (from 2% to 8%)
✅ Cost per lead reduced by 45%
✅ Google Ads website traffic increased by 80%
✅ 70% of leads were from high-value clients seeking major home renovations
In just three months, the renovation business experienced a massive boost in lead quality and volume. Not only did they reduce wasted ad spend, but they also secured higher-value renovation projects.
Conclusion: Transform Your Renovation Business with Google Ads
By refining the Google Ads strategy and focusing on high-intent keywords, optimized ad copy, and targeted landing pages, we helped this Sydney renovation business significantly increase its lead generation and revenue.
With a data-driven approach, the business was able to stand out in a competitive market and attract high-value clients.
🚀 Want to achieve the same results for your renovation business? Let’s discuss how our Google Ads services can help you generate more quality leads and grow your business.